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The big players – Expanding their offering and reach

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Amazon, Kobo and Google have all been very busy in the last month expanding their device offering and their geographical reach, hoping to put their device in your hands this festive season and secure your future e-book purchases.

Amazon kicked things off on 28 September, launching their much speculated tablet device, the Kindle Fire, which will ship on 15 November and sell for $199. During the same press event Amazon announced a touch-screen version of the Kindle selling for $99, a non-touch-screen Kindle selling for $79 and a new mobile web browser called Amazon Silk. ‘We’re making premium products and offering them at non-premium prices’, says Jeff Bezos (Amazon CEO).
Kindle Fire
THE KINDLE FIRE

A week later, on 6 October, Google announced the launch of their Google e-books UK store, which will include e-books from Hachette, Random House and Penguin and over two million public domain e-books. The Google e-books are stored in the cloud and will work across a range of devices.

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Kindle Now Supports HTML 5

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Amazon has brought their support for web standards up to date with the adoption of HTML 5.  The latest offering from Amazon implementing these features is the Kindle Fire tablet.

Rich media content clearly takes precedence for Amazon, in providing users an interactive graphical experience recreating and enhancing the original product content in a digital format.

The new Kindle devices boast a wide range of features and enhancements.  KF8 is the next generation file format for Kindle books replacing the older Mobi 7 format.

In the past Amazon kept away from open standards, forcing publishers to provide their books in a proprietary format exclusive to their systems, maintaining firm control on Kindle content.

The support of standardised HTML 5 adds over 150 new formatting capabilities to improve digital content.

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Are libraries dying? Unlikely so!

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With the rise of e-books one may think that libraries have problems keeping up. It seems that, on the contrary, US libraries are becoming again a popular place to visit.

OverDrive – the leading e-book and digital audiobook distributor to libraries – stated that e-book checkouts increased by more than 200% in 2010. Furthermore this trend is accelerating as the checkouts nearly tripled in September 2011 reaching 12 million so far this year.

According to a recent study from the American Library Association, more than 2/3 of public libraries in the US offer e-book checkouts. OverDrive distributes to over 15 000 public and school libraries in the country. To ensure that e-books supplied by libraries are compatible to a majority of e-readers and mobile devices, OverDrive has partnered with high profile companies such as Sony, Amazon and Barnes and Noble which allow library lending. 

Libraries are more appealing than ever. People can just visit their local library’s website from their home or mobile phone, and download the e-books of their choice. Mobile and tablet users represent 21% of the checkouts according to OverDrive.

US school libraries are also embracing modern times. 44% of school libraries now offer e-book lending to students and the number is on the rise since only 1/3 of schools were providing this service last year. E-books appeal more to the higher echelons of education - 71% of high school libraries, 55% of middle schools and 35% of elementary schools offer e-book checkouts.

Few South African libraries currently offer e-books but looking at the trend overseas this situation is likely to improve. The stumbling blocks for libraries may be the cost of integration with e-book distributors like OverDrive and the small penetration of e-book devices in South Africa.

 

Will Digital Dominate Publishing by 2020?

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According to the early findings from The Digital Census 2011, The Bookseller’s annual survey of digital trends and opinions, more than half of people working in the industry think that by 2020, sales of eBooks will overtake those of their printed counterparts.

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