The world of social media has revolutionised the way in which consumers interact with brands and products. And correspondingly, it has revolutionised the way in which marketing needs to approach consumers. In the past, it used to be a one-sided broadcast where brands could use advertising channels to tell consumers what to want. That is no longer the case. The world of marketing has changed into a conversation, and it is amazing what you'll find when you start listening to what is important to consumers.
Especially now, when the world of publishing as we know it is changing, and everything is becoming digital, it is more important than ever to start listening. What the publishing industry needs right now is a paradigm shift. This is not the end of publishing.
